The Video Wizard

Hear a world class marketer speak about the future of the web and the way Google is ranking search results in the future.

Thanks to @pambrossman for sharing this one, great content!

Any good marketer should be testing and measuring their results and promotions on a constant basis.

Yesterday, I decided to try something with my email subscribers which revealed a very powerful email marketing strategy that is guaranteed to drive more traffic to your website and higher click throughs with your emails.

It has been proven time and time again that video adds huge value to email marketing – this case study demonstrates exactly how this works. I’m going to share some statistics with you from my emails which I’m sure you’ll find very interesting. In fact, one of the insights revealed in this post could change the way you market your business online dramatically.

I sent an email newsletter out yesterday that went out to thousands of people. The newsletter had several links to articles on this blog and several fun videos that I thought would be of value to my readers. These videos had nothing to do with my product or service, they were purely there for entertainment value.

The subject line for the email was [...]

Sounds like a dream doesn’t it?

Imagine if this was possible. Imagine if there was a way you could expand your sales team without actually having to take on more overheads each month. Guess what? With an effective sales video for your website, that’s exactly what you get.

There is a lot of hype around online video at the moment, and yes it is exciting, but I am here to warn you that not every video is created equal.

There are plenty of hot shot sales people that promise you the world for increasing your business too. If you’ve ever been through the recruitment process when expanding a sales team, you’ll be aware there are a lot of people out there that you could hire and spend thousands of dollars on – only to realise after a month they are not performing and your money has been wasted.

Better than a sales person!

When you invest in a video for your business, it is very possible to get a high performance asset for your business that will increase your sales and help build your business. The best thing is, once you’ve invested in one, you OWN it. A well crafted sales video will deliver a word perfect sales presentation every time a prospect asks for a presentation (when they press play). A video won’t get sick or slack off in the afternoon or waste your time in sales training like the ongoing process of managing a sales team.

A great sales video will work 24/7 for your business, add huge value to all other marketing and sales activities you’re involved in and is guaranteed to work for as long as you decide to use it. The video won’t quit – if anything you’d have to fire it to stop it from working, and that’s why it’s important to choose carefully when you decide to get started with video marketing.

There is a big difference between getting a video for your website that people can watch by pressing play and having a [...]

I spoke to someone today who told me they had their advertising and marketing budget planned out for the next 12 months.

I haven’t heard someone say this in quite some time – with marketing today you need to keep up to date and be flexible for movement because things are moving so fast. I’m always reviewing what’s working and constantly improving marketing for myself and also for clients. It is a real concern that there are people out there that think they have it all under control with plans that stretch so far into the future.

Let’s consider what has happened in the last financial year for a moment. With all the latest developments and growth with video and social media taking over the web, it would be virtually impossible to have created an effective marketing plan 12 months ago that was still relevant today.

The exponential growth of online marketing technology is a challenge for every business owner and certainly one worth you investing constant time and energy towards understanding.

If you are not aware or up to date with the latest trends, and if you are relying on traditional media for your marketing, I can only urge you to take a step back and look at the big picture. [...]

Just a short little rant I thought I’d share with you for Friday afternoon.

Sometimes when I’m talking to people about video marketing and what we do at Myvids I often hear the feedback, I know someone with a camera who can edit and do all of that. It’s interesting to see how people can sum up your entire service as something so simple and easy. The sad thing is, most of these people are talking about their nephew, their son, their cousin or a friend of a friend.

In some way I can see where they are coming from and understand their perspective, but I feel it is important to explain what “all of that” is and why you should always work with professionals to get a high quality product if you expect a high quality result.

Now there are many different ways you can use video marketing for your business online, and for some situations using the home camcorder or even one of the new flip cameras or other pocket sized HD cameras. Sometimes it is better to do it yourself or ask a friend with a camera to help you out.

It all depends on your outcome. [...]

I was just researching this for a project I’m working on and found a handy little tool to generate the code you need to customise a tweet this button that will help promote viral exposure for your videos.

Click on the image / button on the left here and you can see how this works.

So how did I do it?

Well it was this page that I found  [...]

Pretty awesome huh?

It’s like a choose your own adventure movie where the plot is based on where you focus your attention while watching the movie.

Watch it again and focus somewhere else in the frame while he is talking to you. The first time I watched it he knocked me out with some chloraform, the second time he hit me with the gun.

I find it interesting the way television shows are being forced to embrace the Internet to better engage their viewers. This is a completely viral based marketing campaign to spread awareness of the show and there is a dedicated website for the show where you can connect with other viewers, discuss the characters and episodes and also catchup on previous episodes too.

Check out the tv show website at http://www.amctv.com/originals/breakingbad/

I love this show!

Over the weekend a friend of mine was asking me what kind of things he could do with video to boost his business online.

This is one of those questions where the answer could take a couple of hours to explain and I thought it was a great question to cover in a blog post. So here goes…

I don’t think there is much video can’t do to help business owners today become more profitable.

When you consider what video could do for your business, please look beyond the simplistic view of adding a video to your website with a simple sales message. Although this is a great investment and something I’d highly recommend, there are so many other ways you can use video online that most people seem to ignore or just forget.

My top five areas for ways video can help business owners become more profitable will be shared over the next few blog posts, but for this one I want to start with how video can help you in building and expanding your team.

This is number three in the series – stay tuned for the other four over the next week or so… [...]