The Video Wizard

What you can learn about email marketing from Borders bookstores…

I have been in Melbourne for the last few days and am sitting at the airport now, waiting to get on my plane back to Perth. I went to Borders yesterday and bought a book and as I checked out the girl at the counter asked me if I wanted to get offers from them [...]

Continue reading...

Couldn’t help testing this – I wonder how many people click on my links for funny stuff, and how many actually want help with marketing… There is some really valuable content shared in these emails, but it always help to have some entertaining video. I don’t blame you for clicking on this – funny videos are [...]

Continue reading...

The Power of Video for Email Marketing – Case Study

Any good marketer should be testing and measuring their results and promotions on a constant basis. Yesterday, I decided to try something with my email subscribers which revealed a very powerful email marketing strategy that is guaranteed to drive more traffic to your website and higher click throughs with your emails. It has been proven [...]

Continue reading...