The Video Wizard

Sounds like a dream doesn’t it?

Imagine if this was possible. Imagine if there was a way you could expand your sales team without actually having to take on more overheads each month. Guess what? With an effective sales video for your website, that’s exactly what you get.

There is a lot of hype around online video at the moment, and yes it is exciting, but I am here to warn you that not every video is created equal.

There are plenty of hot shot sales people that promise you the world for increasing your business too. If you’ve ever been through the recruitment process when expanding a sales team, you’ll be aware there are a lot of people out there that you could hire and spend thousands of dollars on – only to realise after a month they are not performing and your money has been wasted.

Better than a sales person!

When you invest in a video for your business, it is very possible to get a high performance asset for your business that will increase your sales and help build your business. The best thing is, once you’ve invested in one, you OWN it. A well crafted sales video will deliver a word perfect sales presentation every time a prospect asks for a presentation (when they press play). A video won’t get sick or slack off in the afternoon or waste your time in sales training like the ongoing process of managing a sales team.

A great sales video will work 24/7 for your business, add huge value to all other marketing and sales activities you’re involved in and is guaranteed to work for as long as you decide to use it. The video won’t quit – if anything you’d have to fire it to stop it from working, and that’s why it’s important to choose carefully when you decide to get started with video marketing.

There is a big difference between getting a video for your website that people can watch by pressing play and having a carefully crafted sales video that will get people to contact you as a hot and qualified prospect after watching your sales message.

If you are serious about getting a video that will work as a sales gun for your business that will work for free, you need to be sure of a few things.

Firstly, ensure the video company you are working with has a list of case studies where this is evident. Don’t get caught up with a company that has great looking video with no history or proof of sales performance. The proof is always in the pudding – check out what ‘pudding’ they have delivered for others before you decide to gamble your investment on ‘pudding’ you know nothing about.

Secondly, it is wise to see what strategic partnerships your video company has with other Internet marketing companies. A good web video company will already be working with multiple website companies, search engine marketing professionals and even the odd ‘social media expert’ or two.

Of course, some financial investment is required to create a video of this nature, but when used properly your sales video will pay for itself very quickly. Any good marketer will tell you their services are for free – essentially you are buying money at a discount.  If you could spend $1,000 and get $5,000 back, you’d be asking how many thousands of dollars you could spend!

So if you’re thinking of expanding the sales team, consider the opportunity to invest in a once off investment rather than committing to a salary with bonuses. If you want to boost your profits, it’s pretty obvious which choice is better for you.